This Usage Agreement (“Agreement”) is a legally binding contract between you (“User,” “you,” or “your”) and UNIVU (“we,” “us,” or “our”) governing your access to and use of the UNIVU platform, including all related services, tools, features, and content (collectively, the “Platform”). By creating an account, accessing, or using the Platform, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you do not agree, do not use the Platform.
1. Definitions
For the purposes of this Agreement:
- “Brand” means a workspace or tenant entity created within the Platform, representing a single brand identity including its visual profile, content, sites, and media.
- “Site” means a publishable website belonging to a Brand, hosted through the Platform via a UNIVU subdomain or custom domain.
- “Content” means all text, images, media, data, design assets, brand configurations, page layouts, and any other material you create, upload, store, or publish through the Platform.
- “Publisher” means the universal content management module within the Platform, including dynamic collections such as articles, events, testimonials, services, FAQs, team profiles, and other schema-driven content types.
- “Brand Profile” means the visual identity configuration for a Brand, including color systems, typography, spacing, visual styles, and design tokens.
- “Organization” means the entity under which one or more Brands may be managed, with associated team members, roles, and permissions.
- “Subscription Plan” means the pricing tier selected by the User that determines usage limits, with all features available across every plan.
2. Eligibility & Account Registration
2.1 Eligibility
You must be at least 18 years of age (or the age of legal majority in your jurisdiction) and have the legal capacity to enter into this Agreement. If you are using the Platform on behalf of an organization, you represent and warrant that you have the authority to bind that organization to this Agreement.
2.2 Account Creation
To access the Platform, you must create an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately of any unauthorized access to or use of your account.
2.3 One Person, Multiple Brands
A single user account may create and manage multiple Brands. Each Brand operates as an independent workspace with its own visual identity, content, media, and team members. You are responsible for the activity and content within all Brands under your account.
3. Platform Access & Use
3.1 License Grant
Subject to your compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for its intended purpose: managing your brand identity, building websites, creating and managing content, organizing media, and conducting marketing activities.
3.2 Free to Build, Pay to Publish
The Platform operates on a “free to build, pay to publish” model. You may create Brands, design Brand Profiles, build pages, and organize content at no charge. Publishing a Site to a live domain (subdomain or custom domain) and accessing certain production features require an active Subscription Plan. All plans include every Platform feature — you only scale when your usage increases.
3.3 Fair Use
Your use of the Platform must be consistent with its intended purpose as a brand operating system. You agree not to use the Platform in a manner that could disable, overburden, or impair its performance or interfere with any other party’s use and enjoyment. Specifically, you shall not:
- Use automated scripts, bots, or crawlers to access or scrape the Platform without our prior written consent.
- Attempt to reverse-engineer, decompile, disassemble, or otherwise derive the source code of the Platform.
- Use the Platform to host, store, or distribute content unrelated to legitimate brand or business operations.
- Circumvent any rate limits, access controls, security mechanisms, or technical limitations imposed by the Platform.
- Resell, sublicense, or provide access to the Platform to third parties except as permitted through the Organization and team features.
4. User Content
4.1 Ownership
You retain full ownership of all Content you create, upload, or publish through the Platform. UNIVU does not claim ownership over your Content, Brand Profiles, or any intellectual property you bring to the Platform.
4.2 License to UNIVU
By uploading or creating Content on the Platform, you grant UNIVU a worldwide, non-exclusive, royalty-free license to host, store, cache, reproduce, display, and distribute your Content solely as necessary to operate, maintain, and provide the Platform and its features. This license includes the right to optimize images, generate thumbnails, apply CDN caching, and process Content for rendering. This license terminates when you delete the applicable Content or your account, subject to reasonable backup and caching periods.
4.3 Content Responsibilities
You are solely responsible for your Content. You represent and warrant that:
- You own or have the necessary licenses, rights, consents, and permissions to use and authorize UNIVU to use your Content as described in this Agreement.
- Your Content does not infringe, misappropriate, or violate any third party’s intellectual property rights, privacy rights, publicity rights, or other personal or proprietary rights.
- Your Content does not contain any material that is unlawful, defamatory, obscene, threatening, harassing, or that promotes violence, discrimination, or illegal activities.
- Your Content complies with all applicable laws, regulations, and industry standards, including data protection and consumer protection laws.
4.4 Content Moderation
We reserve the right, but are not obligated, to review, monitor, remove, or disable access to any Content that we determine, in our sole discretion, violates this Agreement or is otherwise objectionable. We will make reasonable efforts to notify you before or after taking such action, except where doing so would be impractical or legally inappropriate.
5. Brand, Site & Domain Management
5.1 UNIVU Subdomains
When you publish a Site, UNIVU provides a subdomain (e.g., yourbrand.univu.cloud) at no additional cost. Subdomain availability is on a first-come, first-served basis. We reserve the right to reclaim subdomains that are inactive for an extended period, infringe on trademarks, or violate this Agreement.
5.2 Custom Domains
You may connect custom domains to your Sites. You are responsible for domain registration, DNS configuration, renewal, and compliance with your domain registrar’s terms. UNIVU is not responsible for issues arising from third-party domain services.
5.3 SSL & Security
UNIVU provides SSL certificates for all published Sites, including those on custom domains, at no extra charge. You agree not to interfere with the Platform’s security infrastructure, including SSL provisioning and certificate management.
6. Media Library & Storage
6.1 Storage Limits
Each Subscription Plan includes a defined media storage allocation. Media files uploaded to the Platform are stored and delivered via our CDN infrastructure. Usage exceeding your plan’s storage limit may require an upgrade to a higher plan.
6.2 Image Processing
The Platform may automatically optimize, resize, and convert uploaded images (e.g., to WebP format) to improve performance and delivery speed. Original files are retained alongside optimized versions.
6.3 Prohibited Media
You shall not upload media that contains malware, viruses, or malicious code; infringes on third-party intellectual property rights; contains illegal content; or is designed to exploit or harm minors in any way.
7. Teams, Roles & Permissions
7.1 Organization Management
The Platform supports multi-user collaboration through Organizations. As an Organization owner or administrator, you may invite team members and assign roles with specific permissions. You are responsible for managing team access and ensuring that all team members comply with this Agreement.
7.2 Team Member Conduct
Actions taken by team members within your Brand are attributed to your account and Organization. You are responsible for the conduct and Content created by all team members you have authorized to access your Brand.
7.3 Role-Based Access
The Platform provides role-based access controls to help you manage permissions. You are responsible for configuring permissions appropriately for your team. UNIVU is not liable for any damage or loss resulting from misconfigured permissions or unauthorized team member actions.
8. Analytics & Data Collection
8.1 Platform Analytics
The Platform includes built-in analytics that track page views, interactions, and brand-level metrics for your Sites. This data is collected and processed to provide you with insights about your Site’s performance. Your use of analytics features must comply with applicable data protection laws, including providing appropriate notice to your Site visitors.
8.2 Aggregated Data
We may collect and use aggregated, anonymized data derived from your use of the Platform for purposes including improving the Platform, conducting research, and generating industry benchmarks. Such aggregated data will not identify you or your Brand.
9. Billing, Payments & Cancellation
9.1 Subscription Plans
Paid features are billed on a recurring basis (monthly or annually) according to the Subscription Plan you select. All plans include every Platform feature; pricing varies based on usage limits only. Prices are listed on our pricing page and may be updated with 30 days’ prior written notice.
9.2 Payment Terms
You authorize us to charge your designated payment method for all fees associated with your Subscription Plan. Payments are due at the beginning of each billing cycle and are non-refundable except as required by applicable law or as explicitly stated in this Agreement. If a payment fails, we may suspend access to publishing features until the payment is resolved.
9.3 Cancellation
You may cancel your Subscription Plan at any time through your account settings. Upon cancellation:
- Your subscription remains active through the end of your current billing period.
- Published Sites will be unpublished at the end of the billing period.
- Your Content, Brand Profiles, and account data remain accessible in a read-only state for 90 days, during which you may export your data.
- After the 90-day retention period, we may permanently delete your Content and associated data.
9.4 Refunds
Subscription fees are generally non-refundable. We may, at our sole discretion, offer refunds or credits in cases of documented Platform outages, billing errors, or other exceptional circumstances. Refund requests must be submitted within 14 days of the charge in question.
10. Intellectual Property
10.1 UNIVU Property
The Platform, including its software, design, architecture, visual styles, preset templates, component library, documentation, and all related intellectual property, is and remains the exclusive property of UNIVU and its licensors. This Agreement does not grant you any ownership rights in the Platform.
10.2 Visual Styles & Templates
Visual styles, preset schemas, and templates provided by the Platform are licensed for use within the Platform only. You may not extract, redistribute, or resell these assets outside of Sites published through the Platform.
10.3 Feedback
If you provide suggestions, ideas, or feedback about the Platform (“Feedback”), you grant UNIVU a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate such Feedback into the Platform without obligation or compensation to you.
11. Privacy & Data Protection
11.1 Privacy Policy
Your use of the Platform is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information. The Privacy Policy is incorporated into this Agreement by reference.
11.2 Data Processing
Where you use the Platform to collect personal data from your Site visitors (e.g., through forms, analytics, or email marketing features), you act as the data controller and UNIVU acts as the data processor. You are responsible for ensuring your data collection practices comply with applicable data protection laws, including GDPR, CCPA, and other regional regulations.
11.3 Data Portability
You may export your Content and data at any time through the Platform’s export features. Upon account termination, we will provide a reasonable window (as described in Section 9.3) to export your data before permanent deletion.
12. Availability & Support
12.1 Uptime
We strive to maintain high availability of the Platform but do not guarantee uninterrupted access. The Platform may be temporarily unavailable due to scheduled maintenance, upgrades, or circumstances beyond our reasonable control. We will make commercially reasonable efforts to provide advance notice of planned downtime.
12.2 Support
Support availability and response times vary by Subscription Plan. We provide documentation and self-service resources to all users. Premium support channels may be available on higher-tier plans.
13. Prohibited Uses
In addition to the restrictions set forth elsewhere in this Agreement, you agree not to use the Platform to:
- Violate any applicable local, state, national, or international law or regulation.
- Engage in fraud, phishing, or deceptive practices, including creating Sites that impersonate other brands or individuals.
- Distribute spam, unsolicited communications, or chain letters through the email marketing features.
- Host or distribute malware, spyware, ransomware, or any other harmful software.
- Mine cryptocurrency, run background processes, or use the Platform’s infrastructure for purposes unrelated to brand management.
- Engage in activities that exploit, harm, or attempt to exploit or harm minors.
- Collect, harvest, or store personal information of other users without their explicit consent.
- Create content that promotes hatred, violence, discrimination, or terrorism.
- Use the Platform to facilitate the sale of illegal goods or services.
14. Termination & Suspension
14.1 Termination by You
You may terminate this Agreement at any time by cancelling your Subscription Plan (if applicable) and deleting your account through the Platform’s account settings.
14.2 Termination by UNIVU
We may suspend or terminate your access to the Platform, in whole or in part, at any time and for any reason, including but not limited to:
- Violation of this Agreement or any applicable law.
- Conduct that harms or threatens the Platform, its users, or third parties.
- Non-payment of applicable fees after reasonable notice.
- Extended inactivity (12 months or more on a free plan).
- At our discretion upon 30 days’ written notice.
14.3 Effect of Termination
Upon termination, your right to access and use the Platform ceases immediately. Sections of this Agreement that by their nature should survive termination will survive, including but not limited to intellectual property provisions, limitation of liability, indemnification, and dispute resolution.
15. Disclaimers
THE PLATFORM IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, UNIVU DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
16. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL UNIVU, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE PLATFORM, REGARDLESS OF THE THEORY OF LIABILITY.
OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE PLATFORM SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU HAVE PAID TO UNIVU IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).
17. Indemnification
You agree to indemnify, defend, and hold harmless UNIVU, its officers, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with: (a) your use of the Platform; (b) your Content; (c) your violation of this Agreement; (d) your violation of any applicable law or regulation; or (e) your violation of any third-party rights.
18. Dispute Resolution
18.1 Informal Resolution
Before initiating any formal dispute resolution process, you agree to first contact us at legal@univu.cloud and attempt to resolve any dispute informally within 30 days.
18.2 Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles.
18.3 Arbitration
Any dispute not resolved informally shall be resolved by binding arbitration administered in accordance with the rules of the American Arbitration Association. The arbitration shall take place in Wilmington, Delaware, or remotely at the mutual agreement of the parties. Judgment on the arbitration award may be entered in any court of competent jurisdiction.
18.4 Class Action Waiver
YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.
19. Changes to This Agreement
We reserve the right to modify this Agreement at any time. If we make material changes, we will provide notice through the Platform, by email, or by other reasonable means at least 30 days before the changes take effect. Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Agreement. If you do not agree to the changes, you must stop using the Platform and cancel your account.
20. General Provisions
20.1 Entire Agreement
This Agreement, together with the Privacy Policy and any other policies referenced herein, constitutes the entire agreement between you and UNIVU regarding your use of the Platform and supersedes all prior agreements, understandings, and communications.
20.2 Severability
If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.
20.3 Waiver
The failure of UNIVU to enforce any right or provision of this Agreement shall not be deemed a waiver of such right or provision.
20.4 Assignment
You may not assign or transfer this Agreement or any rights or obligations hereunder without our prior written consent. UNIVU may assign this Agreement without restriction.
20.5 Force Majeure
UNIVU shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to natural disasters, war, terrorism, labor disputes, internet outages, government actions, or epidemics.
21. Contact Information
If you have any questions about this Agreement, please contact us:
- Email: info@univu.cloud
- Platform: univu.cloud
By using the UNIVU platform, you confirm that you have read, understood, and agree to be bound by this Usage Agreement.